With support from Spacecam Systems, Michael brought in a Technocrane with the Spacecam Maximus 7 and a seasoned crew.

The day was designed to capture a practical Blood Rugs scenario alongside BTS of the stabilized camera system, providing content for both brands from a single setup.

Michael served as Creative Director and Director, produced with Creativa NYC. The commercial shows how Blood Rugs speeds resets and keeps sets camera ready compared with liquid stage blood.

The collaboration lifted the primary client’s production value and yielded a joint slate of assets.

The project achieved both brands’ goals, and the promotional content has been used at trade shows worldwide.